1. Introduction to Strategic Management
| Site: | KIM LMS |
| Course: | KIM LMS |
| Book: | 1. Introduction to Strategic Management |
| Printed by: | |
| Date: | Friday, 1 August 2025, 9:39 AM |
1. Definition of basic terms
- A comprehensive strategy-formulation framework.
- Strategy formulation process
Ø External Assessment
o PESTEL analysis
o Industry Analysis: Michael Porters Five Forces
Ø Internal Assessment
o SWOT analysis
o The BCG approach to portfolio analysis
o The Value-Chain approach analysis
o Resource based approach analysis
- International portfolio analysis
o Considering trade barriers
o Readiness’s Assessment; Resources, Research of international market
o Standardization vs customization