In the multichannel, 24-hour information cycle that is the modern communications landscape, how can your organization successfully craft and disseminate its story? How do you develop a complete strategic communications plan that positions your brand and connects with your target audience? That is the overriding challenge in PR and communications today. This training will offer you a unique experience of learning and mastering the art and science of relating to diverse publics using a variety of media and communication strategies and vehicles. It involves the ability to effectively relate to different publics as well as properly formulate, design and implement message campaigns for clients.

Program Objectives:

  • Understand the role of Public Relations as a part of strategic communication.
  • Learn to analyze the client’s needs, feedback and build a public relations campaign that produces viable recommendations
  • Internal communication, Employee Engagement and Public Affairs: Culture, strategic and change communication.
  • Gain a deeper understanding of communication in organizations and planning of message execution from a strategic perspective.
  • Crisis Management: Handling media interviews, shaping external perception
  • Design a strategically focused message that is comprehensive, credible, and relevant to a target audience
  • Hone skills on how to lead and manage high-profile PR and communications programmes that deliver results against communication strategies.
  • Campaign budgeting and financial management: how to plan and manage budgets for communication departments and campaigns.