Topic 1

Core Elements of PR

1. Media Relations

   • Building relationships with journalists and media outlets

   • Writing press releases, pitching stories

   • Managing press conferences and interviews

2. Crisis Communication

   • Handling negative publicity or emergencies

   • Communicating clearly and transparently to protect reputation

3. Reputation Management

   • Monitoring public perception (including online)

   • Correcting misinformation and reinforcing positive messages

4. Internal Communication

   • Ensuring employees are informed and engaged

   • Aligning internal messaging with external brand values

5. Community Engagement

   • Participating in or sponsoring community events

   • Building goodwill and social responsibility

6. Content Creation

   • Blogs, social media, newsletters, speeches

   • Creating narratives that reflect the brand’s values and goals