1. Introduction to Strategic Management
Completion requirements
1. Definition of basic terms
- A comprehensive strategy-formulation framework.
- Strategy formulation process
Ø External Assessment
o PESTEL analysis
o Industry Analysis: Michael Porters Five Forces
Ø Internal Assessment
o SWOT analysis
o The BCG approach to portfolio analysis
o The Value-Chain approach analysis
o Resource based approach analysis
- International portfolio analysis
o Considering trade barriers
o Readiness’s Assessment; Resources, Research of international market
o Standardization vs customization